Branche x Abaya
A collaborative event between an abaya brand and Branche Café - blending fashion, culture, and community to create awareness and boost sales through immersive brand experience.
Branche x Abaya Brand – Fashion Meets Coffee Experience
The Challenge
The abaya brand was preparing to launch a new collection but needed increased exposure and strong sales on their current range first. The objective was to sell through existing stock, build brand awareness, and reach a wider, aligned audience before launching the next collection.
Our Approach
We curated a cross brand collaboration between the abaya label and Branche Café, blending fashion with lifestyle to create an immersive brand experience. The café setting allowed guests to discover and shop the abaya collection in a relaxed and aspirational environment.
Risen Studio led the event concept, campaign strategy, and social content creation, from pre-event teaser Reels to on site video coverage. Content was designed to capture the atmosphere, showcase the collection, and strengthen the emotional connection between both brands and their communities.
The Results
Sold out of the current abaya collection
120 plus guests attended throughout the day
Strong post event engagement and social buzz
Increased product enquiries and brand visibility for both brands