Ahsanova

Ahsanova – Beauty Brand Revamp

The Challenge

Ahsanova wanted a refreshed online presence that embraced a strong sense of girlhood while spotlighting their new pink gloss shades. The aim was to create content that felt inclusive and accessible, showing that the brand is for everyone, while increasing overall visibility and engagement.

Our Approach

We developed a content strategy centred around soft, feminine visuals and inclusive storytelling. This included creating engaging TikToks and Instagram Reels that highlighted gloss texture, shine, and everyday wear across different skin tones. Trend led short form video content was used to connect with the audience in an authentic and relatable way, while maintaining a cohesive and modern clean beauty aesthetic.

The Results

• Over 75% increase in average video engagement

• Improved reach and content performance after the first campaign

• Consistent brand aesthetic across all digital platforms

• Increased product awareness and website visits